The Pink Drive is a Cause Marketing Fundraisers (CMF) initiative, generating funds to build and run a fleet of pink trucks equipped with mammogram units and educational materials. These trucks travel countrywide to provide free breast cancer testing and education to women who have previously had no access to these services.

The Pink Drive approached Russell and Associates when, nominated as one of the primary beneficiaries of the 2010 Comrades Marathon, a new website was required. This website will soon be up and running.

“With the majority of employees at Russell and Associates being women, and considering that 1 in 26 South African women are diagnosed with breast cancer, it seems a well-matched cause. Russell and Associates is pleased to join an impressive list of sponsors including Roche, M-Net and Jenna Clifford,” says Charmane Russell.